As a content creator yourself, having a call to action on your next post can be just the thing you need to create that organic growth you’ve been looking for.
Read ahead to learn about what a call to action is and how you as a content creator can take advantage of a strong call to action.
What Is a Call to Action?
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In the simplest terms, a call to action (CTA) is asking or “calling” a person to do something or take “action.” Its main purpose is to motivate a community to take specific steps that support the goals of the person or business giving the CTA.
CTAs are intentionally placed to be noticeable by the viewers, and if done correctly, give clear instructions on what the audience needs to do.
Why Are Calls to Action Important for Content Creators?
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CTAs are one of the most essential steps in acontent creator’s checklistfor so many reasons.
You may have monthly viewing goals or make commissions. Guiding your audience with a straightforward request to watch your video or shop at your store can help your numbers grow. People will appreciate the easy instructions to help you succeed.
Types of Calls to Action for Content Creators
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There are so many types of CTAs that a content creator can take advantage of. In the end, it depends on how you’re displaying the CTA and what action you want your audience to take.
Button CTA
A form CTA is worded in a way that invites people to fill out something to have access to whatever the content creator is offering.
Social Media CTA
Social media CTAs help to motivate people to engage with the posts that you are creating. They come in the form of “comment below,” “like this post,” and “share.”
These styles of CTAs will not only help you connect with your following but can also be used as a form of advertising. If someone shares your post on their page, others will see it and find themselves on your page.
Subscription CTA
In all, this form of CTA is available to help content creators grow their subscription-based platforms by asking people to follow them.
Interactive CTA
Interactive CTAs are one of the more fun and hands-on ways to get your audience involved. They can come in the form of quizzes, polls, and live Q&A sessions.
This type of CTA does more than give your audience a chance to be involved and voice their options. You’ll have a chance to truly connect with them and learn if you need to change or add anything to your growing online presence.
CTA Ideas for Content Creators
Now that you know some of the most advantageous CTAs for your line of work, it’s time to learn some ways you can put them to use. If you are having difficulty coming up with a strong CTA,ChatGPT can help content creatorsin that area.
For example, if you haveeither a Patreon or a Ko-fi account, you can guide them to support you there through a link. Simply stating, “Want to support my journey? Click on the link below,” will allow them to get involved in your business in another way.
Running an efficient Instagram businessmeans you need to direct users to different parts of your social media account depending on the occasion.
If you have links in your bio that correspond to a post or reel, your description would need to have something similar to “Link in Bio” or “Check out my bio for more.”
You can also boost your content and add a CTA to the ad. The type of CTA you choose, though, will depend on the content and what you need from your viewers. If you’re promoting a product on either your shop or for another business, having the “Order Now” CTA would be appropriate.
TikTok is known for producing entertaining content in short-form videos. However, many people watching them become so engaged and end up in a swiping frenzy—this means that they don’t look at anything other than what is on the video.
Using a text overlay is one clever way of thinking outside the box. If you simply write out what you want the viewer to do, whether it’s following your account or liking the video, you may display it on the video. There’s no way they can miss it.
You also have the option of stating it in a voiceover before presenting the more anticipated part of the video. Something as quick as, “Before I reveal the information, don’t forget to like this video,” is enough to make people act.
If you are trying to sell a product from a platform like Amazon, you’ll need to guide them to specific links so you’ll get the commissions. You can state something as easy as, “Click on this link to view the product.” Just make sure you let them know you’ll be receiving a commission from their purchase.
Use a Strong Call to Action on Your Next Post
If you’re willing to put in the work, you can make money using social media platforms. However, this usually requires a relationship between you and your followers.
Having a strong CTA on each post and video can help form that relationship. Your audience gets a service or product, and you get to watch your success grow.
On your next post, try a CTA and see for yourself how it can help you as a content creator.
