Samsung has a roaring strategy to take on Apple in 2022, the Year of the Tiger
It’s undeniable that Samsung is the second biggest smartphone maker in the US market, but the company isn’t content with being second. Instead, it looks like the Korean manufacturer is aiming to overtake Apple, and has devised a plan in a closed-door meeting filled with 40 Samsung executives in Las Vegas ahead ofCES 2022. The plan will follow a high-level strategy laid out in a ‘Tiger’ acronym, which is just fitting considering that 2022 is the Year of the Water Tiger according to the Chinese calendar.
TheKorean Heraldreports that the meeting was meant to discuss this year’s smartphone strategy (viaAndroid Authority). In it, head of Samsung’s mobile experience Roh Tae-moon played a video clip containing background sounds of a roaring tiger, relaying the idea behind ‘Tiger’ acronym, which supposedly stands for:
Roh further said that the company’s vision for its mobile experience department “is to shift from a smartphone vendor to an intelligent device company. We will not be a tech brand, but a brand beloved by young generations, providing innovative experience.” This is fitting quite nicely with Samsung’s recent forays into fashion and design, with the customizableGalaxy Z Flip3 Bespoke Editionbeing one of the more prominent examples.
The Korean Herald further suspects that this push to dominate the flagship market is a reaction to Samsung increasingly losing the lower-end markets, with competitors like Xiaomi and Oppo trying their best to outperform the Korean tech giant internationally.
Stop me if you’ve heard this one before
PlayStation Plus subscribers of all tiers are getting access to three excellent titles, including Psychonauts 2, in September
We just learned a little bit more about Light No Fire in a video about the Voyagers update for No Man’s Sky
$135 is its lowest price in months
Navigate through galaxies of customization with Samsung’s One UI Home
Strong alternatives to aging competitors
