Google wants to remind you that using 2FA doesn’t have to be a… drag
In this day and age, usingtwo-factor authenticationto protect you accounts is somewhere between very important and an outright necessity. After all,data breaches keep happeningacross major platforms with millions of users, and while using a password alone might be quick, it’s definitely not as safe as having some backup. A reliable second authentication method adds much needed security — and in case you’re still not quite convinced, Google wants you to know that you’re able to totally use 2FA and stillslay, queen.
Google hasenlisted the helpof drag personality Trixie Mattel to promote the use of two-factor authentication through the company’s Safer with Google initiative. The spot highlights one of the most straightforward 2FA methods — sending a notification to your phone to approve or reject a login request — to show that it doesn’t need to be an overly complicated ordeal. Watch the video for yourself:

This isn’t the first time Trixie has collaborated with Google for security content. Earlier this year, in February, she also participated in a short YouTube video showcasing Google’sSecurity Checkupfeature, which scans your account for security issues and walks you through fixing them. Other celebs Google has enlisted to spread the word about 2FA include actorJosh Peck, ofDrake & Joshfame, as well asBretman RockandSafiya Nygaard.
The goal here seems to be making the concept of 2FA familair and approachable to users, as Google is heavily pushing for increased security for everyone. The company startedforce-enabling 2FA upon many userslast year, but clearly there are still some holdouts. If you’re one, then stop reading this post andgo turn 2FA onright now.

The note-taking app I should have used all along
Broader branding hints at wider paid-tier ambitions

These hidden features finally made the app click for me
From faster storage to better speakers

From your living room to your driveway, the Pixel 10 series is smarter with UWB
Google’s made several improvements over the years
