Navigating the vast ocean of tech companies, it’s not too often you’ll see some quirky banter between giants, but when it happens, it always managed to capture our attention. Take, for instance, the spirited tango between theGoogle Pixeland Apple’s iPhone lineup. The ever-evolving dance took an amusing twist recently whenGoogle unveiled a playful ad campaignbringing the two devices together as friends, not enemies. Now, a new entry ahead of both of the company’s newly-announced events pokes fun at the latest innovation Apple’s bringing to the table.
The creative canvas for this newPixel adcomes alive with a stop-motion style, illustrating a candid chat between the two phones. As part of Google’s ongoing #BestPhonesForever campaign, the narrative paints a picture of an iPhone and Pixel as cheeky companions rather than fierce rivals. As we saw with the initial lineup of videos in June, these shorts spotlight Google’s knack for juxtaposing Pixel’s trailblazing features against iPhone’s issues, all without coming down too hard on the iPhone.
In the video, the iPhone, in a moment of nostalgia, remembers its inaugural days when swiping to unlock was enough to draw applause from a rapturous audience. It’s contrasted by the avalanche of advancements in newer phones, epitomized by the Pixel’s ever-evolving capabilities. The real punchline arrives when the iPhone ambiguously murmurs about something the world will “USB-C-ing soon,” only for Pixel to cheekily inquire about the iPhone’s all-but-guaranteed swap to USB-C charging with the iPhone 15. It’s a move shaped, at least in part, byEU regulations.
This banter-loaded exchange isn’t just for laughs. Google, like practically every Android manufacturer, embraced USB-C long, long before Apple’s potential exploration. The ad cleverly surfaces this underlying current, while also beaming a spotlight on Pixel’s own suite of innovations.
Google’s masterful storytelling through the Best Phones Forever saga continues to strike a chord. It’s a testament to the campaign’s narrative prowess, seamlessly blending Pixel’s edge in innovation while still giving a nod to the iPhone’s legacy. We can only imagine what these ads will look like once the Pixel 8 hits store shelves next month.
