Google Play’s new logo is official for its not-actually-10th birthday
Google Play’s new logo, which the astute may have already spotted in certain parts of the Play Store and elsewhere, is now official and part of Google Play’s “tenth” birthday. To mark the not-actually-accurate occasion, Google is giving 10x back on Play Points for purchases starting today.
Sign up forfree
Forgot your password?
Create an account
*Required: 8 chars, 1 capital letter, 1 number
By continuing, you agree to thePrivacy PolicyandTerms of Use.You also agree to receive our newsletters, you can opt-out any time.
Over the years, most of those other apps have disappeared.Play Musicis long gone,Play Movies became Google TV(notthatGoogle TV), and onlyGoogle Play Bookshangs on, vestigial as it is for most of us. Given how many parts of “Play” had disappeared, I’ve called in the past forthe branding to be retiredin favor of something new. But on this not-actual birthday, Google has elected to double down, giving Google Play and the Play Store a new logo.
The adjusted wordmark, logo, and colors used.
As in the case ofthe Chrome logo rebranding, the new Google Play logo is flatter, lacking the gradients that previously implied other dimensions of shaping, and it has slightly more vibrant and saturated colors. The shapes for the different parts of the logo have also been changed noticeably, eating away at the blue to provide a little more space for the other colors.
I’d argue the new logo looks a lot more “balanced” both in terms of color and the density of detail, and the new, more saturated colors better match Google’s other new logos.
The old logo (left) compared to the new one (right).
We’re told that the details (particularly the start date) of the not-quite-birthday promo will vary from country to country, and you can find out more onthe Play Store’s Play Points page. A few weeks ago,a new way to redeem Play Points for hardware on the Google Storewas also spotted. It’s not clear if this is related in any way to that, but we’ve reached out to Google to see if there is a connection.
The note-taking app I should have used all along
Broader branding hints at wider paid-tier ambitions
You can now learn languages too
Tablets and accessories are also on sale
It’s time to sniff out the culprit
It helped me wind down before bed
