Creating an aesthetically-pleasing blog can help you stand out and attract a bigger audience. This is especially true if you’re in a visual field, such as photography or graphic design—but it applies to any niche. However, you might find it difficult to choose a style you like as a beginner blogger.
Having a look at existing websites is an excellent way to determine what you want your own blog to look like. To help you, we’re going to explore some of the most eye-catching blogs that will inspire your own aesthetic.
1.Salt In Our Hair
Salt In Our Hair is a travel blog run by Dutch couple Hannah and Nick. The site itself has travel guides for numerous countries, including Portugal, Italy, and Thailand. But while each article is informative, the website’s visuals are particularly eye-catching.
The site is well laid out, and the couple take their own pictures. Most photos are a mixture of slightly saturated with a hint of underexposure, which results in a unique and instantly appealing style.
Salt In Our Hair also uses a range of shot angles, including drone and landscape photos. If you’re thinking about taking pictures for your own blog, you canspeed up your photography workflow in numerous ways—such as editing your photos weeks in advance.
2.My Scandinavian Home
My Scandinavian Home is a lifestyle and design blog inspired by Northern Europe. The website is run by Nikki Brantmark, who is originally from London and lives in Sweden. She posts multiple times per week, with a primary focus on Scandinavian-style interior design across many different parts of the world.
The photography style features more muted tones than Salt In Our Hair, and you’ll notice that many of the images feature a lot of natural lighting. As you might expect from a blog dedicated to Scandinavian design, the images are often minimalist in nature as well.
If you want to take photos similar to My Scandinavian Home,choosing the right camera lens for your blog imagesis a good start. You’re better off using either a wide-angle prime lens or a zoom with similar capabilities.
3.Sommertage
Sommertage is the German word for “summer days”, and the Sommertage travel blog is run by Kathi and Romeo—two freelance creatives living in Vienna, Austria. The website has several articles in German and English, which is also an excellent way tolearn a new language with social mediaand online resources.
Kathi and Romeo’s blog focuses largely on their homeland, Austria, but you’ll find guides from other European countries—plus destinations further afield. Their photography has naturally progressed over the years, and it features several golden hour shots. The images used also largely feature one main subject, making it easy for your eyes to know exactly where to look.
In addition to the beautiful photography style, the Sommertage website is well-laid-out and easy to navigate. Besides gaining inspiration, you might want to use some of their guides if you are planning a trip—and you canuse Notion to prepare for your big adventure.
4.Scandinavia Standard
Scandinavia Standard is a lifestyle publication that was founded by Freya McOmish and Rebecca Thandi Norman—both of whom live in Copenhagen, Denmark. Besides having several useful travel, fashion, and lifestyle resources from the Nordic region, it’s impossible to ignore the distinct photography style.
Many of the images and graphics used are unique, and the style is slightly underexposed with darker shadows. However, a healthy dose of bright colors is also sprinkled throughout.
As for the rest of the blog, it’s quite simple in terms of layout—which makes it easy to navigate. You can find numerous themes to emulate a similar design—if you’re planning to use WordPress, learnhow to customize your WordPress theme.
5.Christiann Koepke
Christiann Koepke is a US-based creative director with a blog that largely covers food recipes. It’s nigh on impossible to visit her website and not want to try the dishes she shares, and the eye-catching photography included is one of the main reasons why.
Koepke’s photography style features a combination of high contrast and lower exposure levels. You’ll also notice that many of the images feature a wider aperture. As for the rest of the website, it’s quite similar to Scandinavia Standard in terms of design.
You canelevate your own food photography gamein many ways, such as choosing the correct white balance and paying attention to the accessories used.
6.Feeding the Frasers
Feeding the Frasers is another food recipe blog with an appealing aesthetic. The blog is run by Sammy Moniz, who is Mat Fraser—a retired athlete who won the CrossFit Games five times. The blog is a mixture of nutritious recipes and treats for big occasions, meaning that there’s something for everyone.
The images used in Feeding the Frasers are typically low in contrast and have a darker and desaturated look. As for the website, it features a simple color scheme and easy-to-read fonts.
7.The Perfect Loaf
Just in case you weren’t hungry enough from the blogs we’ve just covered, we’re including another food website here. The Perfect Loaf talks specifically about sourdough recipes, ranging from bread to pizza and pies. You’ll also find resources about different baking tools, plus much more.
The photos are bright and airy with saturated colors. Some of the pictures feature high levels of contrast, along with strong shadows. You’ll also notice a large number of vertical images, but they work well within each post.
8.Roses and Postcards
Roses and Postcards is a travel blog by Alison, a writer based in Brussels, Belgium. Her blog features easy-to-identify categories, and the photography style typically features warm tones. On her website, you’ll find content related to travel both in Belgium and other countries.
The blog’s layout features bright pink and similar tones, and you’ll notice standout colors in the pictures throughout. Many of the photos also feature flat tones and low contrast. This makes for a beautiful aesthetic.
Take Inspiration From These Aesthetically-Pleasing Blogs
While you shouldn’t copy these blogs as they are, you can gain some inspiration from seeing how others have laid out their websites. There are countless ways to make your website unique to you, from choosing the correct theme to honing your specific picture-taking skills.
Your blog will likely evolve over time, and choosing a base style will allow you to get there quicker.
